As the world continues to change, employers are looking for new roles and skill sets. What are industry professionals looking for in new hires? What knowledge and skill sets are needed for the array of roles in the advertising industry? How can academia and the industry establish a mutually beneficial partnership and develop a strong workforce? Join the one-day Advertising Division Pre-Conference Teaching Workshop to hear what professionals want in junior talent and what we can do to thoroughly prepare our graduates for the world of advertising. Pre-registration is required and is open to all AEJMC members. Register through AEJMC. Light refreshments are included. Please contact ADVD Teaching and Pedagogy Chair Shanshan Lou at lous@appstate.edu with questions.