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The Next Generation

As the next generation of professors who will be teaching up-and-coming advertising professionals, you're perspective is one that we can ALL benefit from. And this is YOUR space for sharing it—from your research findings to your classroom experiences to improvements in curriculum. So, please let us hear from you! You can share your thoughts and ideas with Claire Segijn (Graduate Student Chair) at segijn@umn.edu.

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GRADUATE STUDENT HIGHLIGHT

Khalid Alharbi

University of South Carolina

AEJMC Member

Current Status: 5th year Ph.D. candidate

 

Dissertation Topic and Research Interests:

Khalid's dissertation focuses on influencer marketing from the perspective of the relationship between the influencers and their followers.

 

GRADUATE STUDENT HIGHLIGHT

Xiaohan (Catherine) Hu

University of Illinois at Urbana-Champaign

AEJMC Member Since January 2018

Current Status: Ph.D. candidate, currently on the job market

 

Dissertation Topic and Research Interests:

My research focuses on digital advertising and marketing, consumer psychology, and consumer behavior. I am interested in studying how brands or organizations can effectively communicate their ideas to the audience, and how audience members process advertising and marketing messages in the context of multimedia and digital communication.

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GRADUATE STUDENT HIGHLIGHT

Eunah Kim

Hubbard School of Journalism and Mass Communication, University of Minnesota

AEJMC Member Since February 2020

Current Status: I am a PhD Candidate in the 4th year of my PhD and currently on the job market.

Thesis/Dissertation Topic and/or Research Interests:

My doctoral dissertation examines ad-viewing behavior on digital video-sharing platforms, such as YouTube. Specifically, I am looking at an emerging phenomenon...

GRADUATE STUDENT HIGHLIGHT

Shuoya Sun

Advertising and Public Relations Department, Grady College of Journalism and Mass Communication, University of Georgia

AEJMC Member Since January 2020

Current Status: Ph.D. candidate, expected to graduate in Spring 2021

 

Dissertation Topic and Research Interests:

My research is empirical and broadly looks at media effects from a consumer psychology perspective. Primarily, my research interests lie in the psychological effects of media context and contextual factors on the processing and evaluation of digital advertising...

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