The Next Generation
As the next generation of professors who will be teaching up-and-coming advertising professionals, you're perspective is one that we can ALL benefit from. And this is YOUR space for sharing it—from your research findings to your classroom experiences to improvements in curriculum. So, please let us hear from you! You can share your thoughts and ideas with Claire Segijn (Graduate Student Chair) at segijn@umn.edu.
GRADUATE STUDENT HIGHLIGHT
Khalid Alharbi
University of South Carolina
AEJMC Member
Current Status: 5th year Ph.D. candidate
Dissertation Topic and Research Interests:
Khalid's dissertation focuses on influencer marketing from the perspective of the relationship between the influencers and their followers.
GRADUATE STUDENT HIGHLIGHT
Xiaohan (Catherine) Hu
University of Illinois at Urbana-Champaign
AEJMC Member Since January 2018
Current Status: Ph.D. candidate, currently on the job market
Dissertation Topic and Research Interests:
My research focuses on digital advertising and marketing, consumer psychology, and consumer behavior. I am interested in studying how brands or organizations can effectively communicate their ideas to the audience, and how audience members process advertising and marketing messages in the context of multimedia and digital communication.
GRADUATE STUDENT HIGHLIGHT
Eunah Kim
Hubbard School of Journalism and Mass Communication, University of Minnesota
AEJMC Member Since February 2020
Current Status: I am a PhD Candidate in the 4th year of my PhD and currently on the job market.
Thesis/Dissertation Topic and/or Research Interests:
My doctoral dissertation examines ad-viewing behavior on digital video-sharing platforms, such as YouTube. Specifically, I am looking at an emerging phenomenon...
GRADUATE STUDENT HIGHLIGHT
Shuoya Sun
Advertising and Public Relations Department, Grady College of Journalism and Mass Communication, University of Georgia
AEJMC Member Since January 2020
Current Status: Ph.D. candidate, expected to graduate in Spring 2021
Dissertation Topic and Research Interests:
My research is empirical and broadly looks at media effects from a consumer psychology perspective. Primarily, my research interests lie in the psychological effects of media context and contextual factors on the processing and evaluation of digital advertising...
